D2C brand · 2026
Scaling a direct-to-consumer storefront without scaling the ad spend
A direct-to-consumer brand with healthy traffic and a storefront that lost people at the cart. We instrumented the path, rebuilt the two worst steps, and fed the winning creative back into the funnel.
The brief
Direct-to-consumer brands rarely have a traffic problem. They have an attribution problem: paid, organic and creator traffic all land on the same storefront, nothing distinguishes them after the click, and the only lever anyone trusts is spending more. This engagement treats the storefront as the variable instead of the budget.
What we did
- 01
Instrument the full commercial path — impression, product view, add-to-cart, checkout, repeat purchase — so revenue can be attributed to the creative that produced it rather than to the channel that claimed it.
- 02
Rebuild the two highest-drop-off steps as single-purpose pages carrying the same promise the ad made, with Zero Byte Initial Loads so the storefront stays fast on a phone on mobile data.
- 03
Feed the winning hooks back into production and cut the rest, so creative spend concentrates behind the variants that actually move revenue.