Dr. Priya Raman · 2025
Lead magnet tracking that replaced guesswork with a system
An educator running four lead magnets with no idea which one worked. Now she knows within 48 hours of publishing.
Results: cost per subscriber −61% · reporting time 4 hrs/wk → 0 · time to insight 2 weeks → 48 hrs
The brief
Priya teaches statistics to 30,000 followers and could not measure her own funnel. Four lead magnets, three landing pages, two email tools, and a spreadsheet updated by hand every Sunday. She was making publishing decisions on a two-week delay using numbers she did not trust.
What we did
- 01
Consolidated four disconnected sign-up flows onto one tracked path with consistent naming, so every download is attributable to the video that drove it.
- 02
Built a single dashboard covering views, sign-ups, and cost per subscriber, replacing the Sunday spreadsheet entirely.
- 03
Cut the two lead magnets that were producing subscribers who never opened a second email, and doubled production on the one that did.